Made By Google Event 2025

 

Google's anticipated hardware event

Made by Google, is scheduled for August 20, and the buzz is already building. 

Teasers from Google and leaks from vigilant internet insiders have given us a sneak peek at what’s coming.

 

The lineup includes four new Pixel phones, a refreshed Pixel Watch, and updated Pixel earphones, making it a highly awaited showcase. After a year of hands-on experience with the Pixel 9 series, the Pixel Watch 3, and Pixel Buds, there are several improvements and updates we’re hoping Google will deliver. Here's a breakdown of our expectations for this year’s Made by Google event.

 

 

 

A More Durable Pixel Phone 

Smartphone makers like Google invest significant effort in designing sleek, visually appealing devices only for them to end up encased in bulky plastic covers. It’s time for Google to create a Pixel that can withstand the rigors of daily use without requiring an added layer of protection. This means incorporating a sturdier frame, enhanced impact resistance, and materials capable of handling accidental falls or knocks while maintaining their integrity and appearance. 

 

While the current IP68 rating offers solid protection against dust and water, it doesn’t guarantee survival when the phone meets the pavement. Real-world durability, proven beyond controlled lab environments, should be the goal. A more rugged model, perhaps inspired by durable devices like the Sonic XP or Samsung XCover7 Pro, would be a welcome addition even if it adds marginal weight.

 

Although advancements like Gorilla Glass have improved screen resilience considerably, the industry needs an even tougher next-gen material that allows users to go case-free without stress or damage concerns.

 

 Enhanced Audio Quality for Pixel Buds 

The Pixel Buds A have served users reasonably well over the past four years, but competitors like Apple, Bose, and Sony have surged ahead in delivering superior sound isolation and audio quality. Google has the software acumen to catch up with these brands and maybe even surpass them. 

 

The anticipated Pixel Buds 2a could be a game-changer by offering advanced active noise cancellation (ANC) capable of drowning out the din of subway trains, aircraft cabins, or bustling coffee shops, making immersive music experiences seamless. Leveraging Google’s prowess in AI, this technology could employ algorithms to personalize ANC for each user potentially making it one of the most intuitive options on the market. Introducing additional Gemini-inspired enhancements could make these earbuds even smarter. 

 

 Prolonged Battery Life Across the Board 

The Pixel Watch is relatively new compared to stalwarts like the Apple Watch or Samsung Galaxy Watch series, leaving ample room for evolution. One area where Google can truly shine is battery longevity. Achieving a usage stretch of two days or more without resorting to low-power mode would drastically elevate user satisfaction. Thin bezels could modernize the watch design further, while faster charging speeds would help forgetful users get back on track quickly—starting with two full days of runtime as a baseline improvement. 

 

In terms of smartphones, battery life remains a weak spot for the Pixel series compared to heavyweights like the iPhone 16 and Samsung Galaxy S25 models. Serious strides in efficiency are needed to close the gap. Rumors surrounding the Tensor G5 chip suggest a departure from Samsung's Axions processors, implying potential gains in power efficiency. The hope is that this upgrade will spark a meaningful improvement in battery performance.

 

 Faster Software and AI Integration 

Google has been steadily evolving AI capabilities for its devices, with features spanning photo editing, article summarization, and real-time conversational translation. However, these functions need significant speed enhancements to become truly seamless and feel native to the hardware without delays in processing results. 

 

Ideally, future Pixel phones would process edits and provide answers instantaneously or near-instantaneously rather than relying heavily on cloud computing. Shifting more AI computation to on-device processing holds the key, coupled with improved processor efficiency that delivers smoother experiences. Whether Tensor G5 can meet these expectations remains to be seen—but it’s certainly among Google’s most anticipated upgrades.

 

Greater Reparability 

Breaking a Pixel Watch screen currently necessitates replacing the entire device a costly and environmentally unsound solution. Similarly, Pixel phones can be repaired under specific circumstances, though owners often bear repair costs unless covered by plans like Google Preferred Care. 

 

For Google to seriously rival Apple and Samsung in after-sales support, it must demonstrate comprehensive commitment to reparability across all Pixel-branded products. This includes ensuring spare parts availability, providing detailed DIY repair guides, and establishing fair pricing for official repair services.

 

 A Dash of Experimentation: Embrace the Unconventional 

Historically, Google has delivered surprises with experimental ideas like Project Soli's gesture controls though fleeting, they showcased innovative thinking. A revival of this spirit would truly captivate audiences. Whether through unique accessory designs, unconventional device formats, or groundbreaking user interactions, calculated risk-taking can redefine launches and create memorable experiences. 

 

If Google successfully combines tougher hardware, extended battery life, and advanced noise cancellation at this year’s Made By Google event, it could be poised to deliver more than just another device update it might cement its role as a market innovator once again.